In an exciting development, the Warriors and Harness Racing New Zealand have recently announced a strategic partnership aimed at mutually benefiting both sports. This collaboration signifies a unique opportunity for the two organizations to engage fans and drive commercial growth by leveraging each other’s strengths.

Harness Racing New Zealand and the Warriors are committed to promoting their respective sports and enhancing fan experiences. By joining forces, they aim to tap into New Zealand’s vibrant sporting culture and position the country as a hub for diverse and thrilling sports entertainment. The upcoming joint venture will kick off during the NRL club’s highly anticipated Anzac Day match against the Newcastle Knights at Apollo Projects Stadium in Christchurch, located adjacent to Addington Raceway, the renowned home of harness racing in New Zealand.

The partnership will see a fusion of racing at Addington before the NRL game, offering fans the opportunity to enjoy both events through specially curated packages. Harness Racing New Zealand’s CEO, Brad Steele, expressed enthusiasm about the collaboration, emphasizing the family-friendly nature of both the Warriors and harness racing. Steele highlighted the potential for joint events and promotions to attract families who are already fans of rugby league, thereby broadening the appeal of harness racing.

Cameron George, CEO of the One New Zealand Warriors, echoed this sentiment, emphasizing the shared goal of expanding the reach of both sports. George acknowledged the Warriors’ strong nationwide following and the passion of their fans. He viewed the partnership with Harness Racing New Zealand as a strategic move to grow the support bases of both brands and introduce fans to new sporting experiences. The collaborative efforts are set to make a significant impact on Anzac Day in Christchurch, with a coordinated promotion linking harness racing at Addington with the NRL match.

Looking ahead, plans for joint promotions with Alexandra Park Raceway in Auckland are already in progress, indicating a sustained effort to enhance fan engagement and create memorable experiences for sports enthusiasts. The partnership between the Warriors and Harness Racing New Zealand underscores the potential for sports organizations to join hands, pool resources, and deliver innovative and engaging content to fans across different sporting spectrums. As the collaboration unfolds, it is poised to redefine the sports entertainment landscape in New Zealand, offering fans a diverse array of experiences and fostering a sense of community and shared passion for sports.